Become aware of how perceptions are formed. Generate alternative interpretations of observations. Engage in dialogue to verify and expand initial perceptions. Lunch time activity for any type of workshop. Include this activity in any customer service/call center/help desk learning event. Give this activity as a homework assignment in advance of product development or marketing brainstorming meetings. These study tours should involve products and customers to be discussed during this meeting. Begin the meeting by listening to people’s observations.